Our philosophy, origins & work
Our name, b1, captures our philosophy:
“Be one,”
“be impactful,”
“be in this together.”
Our mission is to work with you to achieve your goals and objectives efficiently. We bring biopharma, health care systems and technology together to improve access for patients.
We help, support and guide biopharma teams on how to execute significant value generating initiatives with their customers and external stakeholders. We deliver on all strategic and tactical needs with the highest quality.
We have walked in your shoes and understand at every level how the internal and external systems work. We are the team that we wish we had to support our work. Our experiences include, but are not limited to, being a part of or work with National Institutes of Health, Centers for Disease Control and Prevention, Department of Veterans Affairs, Johnson and Johnson, Bristol-Myers Squibb, Novartis Pharmaceuticals, Teva, payer organizations, numerous health care systems, academic centers and large group practices.
If you are engaged in evidence generation (HEOR, RWE, Medical Evidence, Epidemiology) you can bring us in for any work to be executed by our highly accomplished team of experts. We are relentless in our pursuit of delivering excellent customer service.
Contact us today and let us make a real difference together.
Your urgency is our urgency!
Meet the Leadership Team
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VP, Health Economics & Outcomes Research (HEOR) / Real World Evidence (RWE)
Ajay was most recently the Head of Evidence and Customer Solutions team at Novartis Pharmaceuticals. He built alliances with health care systems and other customers to support HEOR/RWE/Medical/Clinical and other business functions. Ajay has led integrated evidence planning, generation and tactical executions in several disease areas. Ajay was the Principal Investigator of a NIH R01 to assess health seeking behaviors in the Somali population. He was also a member on NIH and AHRQ’s study sections. Ajay started his career as an economist at the Centers for Disease Control and Prevention (CDC,) Atlanta.
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Technology Advisor
Apoorva has overseen efforts to modernize various startups’ systems, improving scalability and robustness of systems to support their rapid growth. He has built also built data and analytics solutions for enterprises.
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Head, Payor Strategy, Real World Evidence
With over 25 years of industry experience and leadership spanning both the major PBMs and large manufacturers. Paul has engaged with healthcare ecosystem stakeholders from both sides of the industry to design and implement RWE strategies to reflect customer product access goals, either to improve or restrict medication access.
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Medical Director
Christina brings a practitioner’s perspective to the customers’ needs. She has broad clinical expertise and most recently worked in psychiatric and gastroenterology patients in in-patient and out-patient settings.